A Better You Blog

What keeps you from the life you dream to live? What is it that could undermine your success and how are you defending against it? Do you seize every opportunity or live in regret? Are you fixed on your goals and headed on the right path? A SWOT analysis is used in business around the world. Now apply it to your life. See one in action, and then do this quick 15 minute exercise. You can identify any obstacles and leave with an effective plan to change your life and create a better you.

SWOT stands for Strengths, Weaknesses, Opportunities, and Threats. The SWOT analysis started at Stanford University by Albert Humphrey, and is a strategic planning tool for corporations to evaluate and create a plan of action for success. It is effective in determining what stands in the way of achieving your goals. What stands in your way?

The first step is to have an objective in mind. What is your goal? Who are you and what is your life’s purpose? Take this sense of identity and confidence in yourself and then figure out your SWOT. It helps to write it all down on paper, or type it in the computer, so you can go back to it later. As an example, I will do my own life right now:

Objective: To fulfill my life’s purpose with my God-given abilities, and to make a positive difference in the world as I find opportunities. I want to keep my wonderful marriage healthy, to show my children unconditional love and raise them with a great foundation for success, to finish my dissertation this summer, to grow as a writer and take risks, and to continue to write what I want my children to know and to someday pass on to their children. I want to keep encouraging and motivating others with fresh ideas, and to keep setting new goals. I want to never lose my passion for life and for God. I want to enjoy every moment of life that I have, and to make choices that will keep me from living with regret. This for me is success, and I determine to succeed.

Strengths. I am confident in who I am, I live a healthy and active lifestyle, I eat right and exercise, I balance work and family pretty well (did somebody say sleep?), I am excited about life, I am good at calculus (not that I’ve used it since school), I am moved by amazing talent in others (musical, artistic, …), I have a positive and constructive thought-life (one I worked hard to cultivate), and I am a good friend.  Where I used to let hurt build up inside me, I have learned to get through and beyond the painful parts of life, and find ways it makes me stronger.

A SWOT analysis asks you how you use your strengths. Use them to create opportunities and achieve goals. After you list them, see if there are any new ways you could use your strengths.

Weaknesses. I am a reformed perfectionist who always had trouble saying no. I once said yes to organizing a banquet at church. I had no idea what I was doing. I quickly learned how to delegate, but I am lucky there were others (willing to work for free too) who knew what type of food to serve, how much to purchase for the large crowd, when to cook what, and all the decoration details that I never would have considered. It turned out great- thanks to their skill, not mine. I cringe when I think of what could have happened if those great people were not willing to step in and save me. Now I am the first one to encourage someone else to shine as the “organizer” in any catering capacity and I follow their lead when I help.

I still have to work at accepting the final product of an effort, but I meter this against my priorities and remind myself that I can make revisions or improvements later. I think my perfectionism was really a masked fear of criticism, and I now accept constructive feedback as opportunity to improve, and reject negative or irrelevant insults as someone else’s problem. I used to allow negative thoughts into my life. If you think that way, you go that way. I allow them no more. I will always be true to myself and to my promise to God to live healthy and with courage.

A SWOT analysis asks how to stop each weakness. Applied to life, figure out how to either stop or handle each weakness. I see weaknesses as the defining strokes on life’s masterpiece. They provide contrast to allow the strengths to shine, but must be deliberately controlled and worked so they do not take over the picture. I am not an artist (I am amazed by those who draw or paint) and when I try to draw an image it ends up looking nothing like what I saw. My lines take over and the picture never shows through. Luckily, in life, we are all artists.

I am determined to face my weaknesses with courage, and shape them into place so they highlight my life’s image.  I will not be defined by my weaknesses.  I appreciate the ways they remind me to draw strength from God, and encourage me to refresh and renew myself with regular quiet time. Learn to say no when you must, but do not let a weakness prevent you from achieving your goals. Do you make excuses for inaction? Stop today, and start a new course of action.

Opportunities. After my first child was born, I mentioned to my husband that I wanted to earn my Ph.D. He looked at me and said to go for it. I did. I knew the opportunity was there, and I would regret it if I let it pass by. I was not sure how to put my kids first and still do my best in classes, but that was my focus, and it worked out. I am so glad I took a chance. I am a wife, a mother, and a friend. I want to know my husband more every day as we grow together. I want to play with my children and let them see life is full of possibilities. I want to finish my degree on schedule. I want to keep writing. This blog is a tremendous opportunity for me to encourage others and feel I have given a part of myself to the world. No matter how tired or busy I am, my priorities are opportunities I will not miss.

A SWOT analysis includes listing your opportunities and exploiting or taking advantage of every chance. Are you doing this in your life?

Threats. There are internal and external threats to life. Externally I am safe, sheltered, and healthy. When I was single, I determined the qualities I looked for in a man, the qualities that would be nice to find, and the qualities I refused to be around. My desire for companionship would not overwhelm my decision to live a healthy life. I knew in time I would meet the right person, and I did. I am so grateful for all the time I had alone, where I learned I could do anything as my own person, and I am now happy to contribute this confidence in our marriage partnership. The biggest threat now for me is if I ever stopped managing stress and living to be happy, healthy, successful, and free. I will never turn from God or my purpose. If I am upset, I deal with it. If I need rest, I force myself to put my feet up. If I need strength, I find it. I conquer the threat before it can threaten me.

A SWOT analysis defends against or destroys any threat. Find your biggest threats and eliminate or conquer them before your avoidance gives them strength. You can do it!

Take your own SWOT analysis and list what strategies you need to implement today. Do you need to call someone for accountability? Do you need to take action on a plan you have put off? Are there things you can do right now? Do them, and create a better you.

Patricia